Thailand’s Most Comprehensive Health, Wellness, Fitness & Sports Expo of the Year25–27 June 2026 | Hall EH101–102, BITEC.
Projected Economic Impact: Over 500 Million Baht.
Mark your calendars for Thailand Wellness & Healthcare Expo × SPORTEC Thailand 2026, the most complete health, wellness, fitness, and sports event of the year. Taking place across 10,000 square metres at BITEC Bangna, the three-day expo unites 22 innovation zones spanning wellness, spa, longevity, aesthetics, fitness, and sport. Visitors can explore global health trends, gain inspiration for holistic self-care, and engage with leading Thai medical experts, while businesses benefit from a dedicated B2B matchmaking platform connecting local and international partners. The event is projected to generate over 500 million baht in economic activity.
Ms. Narintip Viriyabanditkul, Chief Executive Officer of PMG Corporation Co., Ltd. and organiser of Thailand Wellness & Healthcare Expo 2026, stated: “This is the third edition of the event, driven by our commitment to positioning Thailand as a leading hub for health and sports business in ASEAN. The expo features more than 150 exhibition booths across 11 thematic zones: Wellness, Health Care, Longevity, Senior Products, Digital Health, Aesthetics, Medical Equipment, Future Food, Food & Beverage, and an Experience Room.”
This year, the event has joined forces with SPORTEC Thailand, incorporating an additional 100 booths dedicated to sports, fitness, and sports innovation — making the expo uniquely comprehensive. The organisers have also secured collaboration from a broad coalition of public and private sector partners, including the Department of Business Development, the Thailand Convention and Exhibition Bureau (TCEB), the National Science Research and Innovation Policy Office (NXPO), Dhurakij Pundit University, the National Science and Technology Development Agency (NSTDA), the Designated Areas for Sustainable Tourism Administration (DASTA), the Thai Health Promotion Society, the Thai Elderly Healthcare Trade Association, the Thai Aesthetic Medicine Association, the Thai Massage Federation, and Thailand’s first Cocoa and Chocolate Trade Association.
Highlights not to be missed include the Thailand Chocorista Championship 2026, the Rookie Contest Thailand group fitness trainer competition, ONTRACK’s Functional Fitness Competition, Fairtex Muay Thai workshops, fitness class workshops, and a fully immersive Experience Room. Expert seminars and wellness masterclasses will be led by Thailand’s foremost physicians and specialists, covering topics such as:
“Reclaiming Youth: The Science of Vitality” — Assoc. Prof. Dr. Pansak Sugkraroek
“Eating Smart for Cellular Rejuvenation” — Assoc. Prof. Dr. Mas Maiprasert
“Your Face Has Not Aged — But Your Muscles Are Declining” — Prawiria Group
“Longevity Is Closer Than You Think” — Triyaa Health & Beauty Institute
“Living Calmly in a Chaotic World” — Buthara Yoga, and more“
Mr. Tsuyoshi Sasaki, President of TSO International Inc., stated: “Having successfully organised sports and fitness expos in metropolitan Tokyo for over 15 years, we identified tremendous enthusiasm and potential in the Southeast Asian sports market — particularly in Thailand. We are confident in launching SPORTEC Thailand 2026 as the country’s first dedicated B2B sports industry trade show, creating a platform to connect Thai operators with the international marketplace.”
Mr. Withaya Saelao, Managing Director of Sportec BKK Co., Ltd., said: “According to Kasikorn Research Center, Thailand’s sports market generates revenues of approximately USD 90–100 million, while the sports equipment market was valued at around USD 1.334 billion in 2025 and continues to expand. These figures underscore the immense potential of Thailand’s sports industry and the pressing need for a dedicated platform where operators can network and scale commercially on a global level. SPORTEC Thailand 2026 is supported by the Ministry of Tourism and Sports, the Sports Authority of Thailand, and other leading organisations, all aligned in the mission of establishing Thailand as ASEAN’s premier sports and health business hub.”
Ms. Narintip added: “We are confident that Thailand Wellness & Healthcare Expo × SPORTEC Thailand 2026 will be far more than a trade show. It will be a large-scale platform uniting health enthusiasts, fitness professionals, and sports industry players under one roof — a vital stage for entrepreneurs and investors to exchange knowledge, forge networks, and elevate Thailand’s health industry. This event is designed to meet the growing demand for holistic wellness and is projected to generate over 500 million baht in economic value.”
EVENT DETAILS
Thailand Wellness & Healthcare Expo × SPORTEC Thailand 2026
Dates: 25–27 June 2026 (B.E. 2569)
Venue: Hall 101–102, BITEC Bangna, Bangkok
Admission: FREE — Open to the Public
Pre-Register & Seminar Booking: https://eventpassinsight.co/el/to/twst2602
— MEDIA CONTACT —
PMG Corporation Co., Ltd.
Organiser, Thailand Wellness & Healthcare Expo 2026
www.thailandwellnessexpo.com
www.sportecthailand.com
