BITEC and Reed Tradex debut hybrid events to boost Thailand’s MICE industry recovery MICE industry seen as important business sector to drive economic recovery

Bangkok, Thailand – Bangkok Exhibition and Convention Centre (BITEC) has collaborated with Reed Tradex, ASEAN’s leading exhibition organizer, to host the first hybrid meeting solution for an industry exhibition in Thailand. The 34th edition of METALEX, the number one machine tools and metalworking exhibition in ASEAN, will blend offline and online activities to ensure the health and safety of attendees. METALEX 2020 is the first event to be held since the easing of COVID-19 restrictions to welcome tourists and foreign investors. To ensure the safety of exhibitors and visitors, the exhibition is equipped with international safety standards and complete facilities. Bangkok Exhibition and Convention Centre (BITEC), the leading exhibition venue in Thailand and Southeast Asia, has also been certified with the Thailand MICE Venue Standards (TMVS) from the Thailand Convention and Exhibition Bureau (TCEB) demonstrating that the exhibition venue and facilities meet international standards.

Bangkok, Thailand – Bangkok Exhibition and Convention Centre (BITEC) has collaborated with Reed Tradex, ASEAN’s leading exhibition organizer, to host the first hybrid meeting solution for an industry exhibition in Thailand. The 34th edition of METALEX, the number one machine tools and metalworking exhibition in ASEAN, will blend offline and online activities to ensure the health and safety of attendees. METALEX 2020 is the first event to be held since the easing of COVID-19 restrictions to welcome tourists and foreign investors. To ensure the safety of exhibitors and visitors, the exhibition is equipped with international safety standards and complete facilities. Bangkok Exhibition and Convention Centre (BITEC), the leading exhibition venue in Thailand and Southeast Asia, has also been certified with the Thailand MICE Venue Standards (TMVS) from the Thailand Convention and Exhibition Bureau (TCEB) demonstrating that the exhibition venue and facilities meet international standards.

Panittha Buri, Managing Director of Bangkok International Trade and Exhibition Center (BITEC), said, “As businesses around the country recover, and events restart, we have prepared BITEC to meet rigorous health and safety standards to ensure exhibitors and participants have confidence during events. The reopening of BITEC will see new operational guidelines that include a renewed focus on improving service and providing guidance to exhibitors, our important business partners. Areas in the centre are carefully managed to avoid the risk of infection and provide strict screening measures and systems for exhibitors and visitors to ensure they have the best and safest experience.”

The MICE industry is one of the core industries that drives Thailand’s economy and BITEC is focused on the meeting the needs of domestic and international exhibitors to boost industry recovery.

The MICE industry is one of the core industries that drives Thailand’s economy and BITEC is focused on the meeting the needs of domestic and international exhibitors to boost industry recovery. With supporting government policies and the potential of MICE entrepreneurs in Thailand, we are confident that Thailand will become the destination of choice for exhibitors and organisers for their next MICE activities,” Panittha Buri, Managing Director of Bangkok International Trade and Exhibition Center (BITEC) added.

BITEC believes partnerships are an important element of effectively accelerating business goals. Reed Tradex, the world’s leading exhibition organizer with more than 500 events in 30 countries has worked with BITEC for over two decades METALEX is the most successful metal industry exhibition in Southeast Asia, and its 34th edition will be held between the 18-21 November, 2020. As the first event that integrates the latest innovation and features hybrid meeting technology, it will provide the ultimate experience to the participants.

Varaporn Dhamcharee
Managing Director of Reed Tradex

Varaporn Dhamcharee, Managing Director of Reed Tradex, said “The challenges of COVID-19 have shown our long-established partnership with BITEC to be a strong one. We choose BITEC to organise our exhibitions because we are confident that the safety measures BITEC provides are in line with international standards. To ensure that our services answer the needs of exhibitors, Reed Tradex focuses on 3C principles: Control, Connect and Continue.”