Bangkok, September 16, 2025 – On the auspicious occasion of the 50th anniversary of diplomatic relations between Thailand and China, Thai Jiaranai Group Public Company Limited, a leading Chinese media and marketing specialist bridging Thai businesses to Chinese consumers, officially announced the international beauty pageant “Miss Chinese Universe Pageant (MCUP) 2025”. on September 16, 2025.
As a prestigious international beauty contest, MCUP 2025 will be broadcast across Thai, Chinese, and global media networks, reaching over 50 million viewers worldwide. The event not only celebrates 50 years of strong diplomatic friendship between Thailand and China, but also showcases Thailand’s Soft Power to the global stage.
Most importantly, MCUP 2025 aims to empower young women of Thai–Chinese heritage and those passionate about Thai–Chinese culture, traditions, and arts, providing them a platform to shine and become cultural ambassadors who represent the beauty of both nations to the world.
Ms. Guo Rui, President of the Miss Chinese Universe Pageant and Chairwoman of Thai Jiaranai Group Public Company Limited, emphasized:
“This pageant is a historic milestone, the first-ever beauty contest in Thailand to spotlight Thai–Chinese heritage on a global stage. In line with the 50th anniversary of Thailand–China diplomatic relations, we are committed to presenting a grand and world-class platform that not only seeks beauty but also intelligence and vision. Our winner will serve as a cultural bridge between the two nations while enjoying prestigious prizes worth over 5 million baht.”
These prizes include:
• A diamond crown worth 1 million baht
• 500,000 baht in cash
• A one-year luxury condominium stay
• A chauffeured car for one year
• A one-year title as Thai–Chinese Cultural Ambassador
• A two-year acting contract with Black Gold Entertainment, a leading international entertainment company (with guaranteed annual income of no less than 500,000 baht)
• Future opportunities to compete on global beauty pageant stages
A key highlight of MCUP 2025 is the appointment of celebrity model and actress Gina The Face as Pageant Manager. Known for her success as runner-up in The Face Thailand Season 2 and winner of The Face Thailand Season 4, Gina brings her extensive experience in fashion and entertainment to train and mentor contestants in international standards of personality, communication, runway performance, and stage presence.
She shared: “I am ready to inspire and guide contestants with the knowledge and experience I have gained throughout my career. Every candidate will walk away not just with skills, but with real opportunities to grow and shine on both Thai and international stages.”
Looking ahead, Miss Chinese Universe Pageant plans to expand globally, searching for outstanding Chinese heritage beauties from around the world to compete in Thailand. With this, Thailand is set to become the global center of Chinese heritage pageantry, reinforcing its role as a hub of culture, fashion, and international soft power.
Event Roadmap
• Applications Open: September 1 – 31, 2025
• Top 50 Contestant Selection
• Top 20 Contestant Reveal Event: October 3, 2025
• Activities & Training at Dusit Thani Pattaya: October 6–8, 2025
• Activities & Training at Bangkok : October 8–10, 2025
• Grand Finale: January 2026 at BHIRAJ HALL 1–2, Bangkok International Trade & Exhibition Centre (BITEC)
The event is proudly supported by leading sponsors including Pattaya City, Dusit Thani Pattaya, BITEC, ICC International (BSC), EMSPHERE, SIRENA, and Floratastick.
Stay updated with the latest news, contestant announcements, and pageant activities via the official social media channels:
📌 Facebook: Miss Chinese Universe Pageant
📌 Instagram: @misschinese.universepageant
✨ With its world-class facilities, BITEC is proud to host the Grand Finale of Miss Chinese Universe Pageant 2025, reinforcing its position as Thailand’s premier international venue for exhibitions, conventions, entertainment, and global cultural events.
#MissChineseUniversePageant2025 #MCUP2025 #BITEC #BITECEvent
